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Photo by Cytonn Photography on Unsplash

There’s nothing like working in the digital marketing agency world. One day, everything is going as planned. The next, you wonder why you got into this game in the first place.

One of the biggest challenges of running a content marketing agency is customer churn. I pride myself on providing top-notch customer service, but that’s not always good enough.

But if there’s one thing I’ve learned about churn over the years, it’s this: there’s always a second chance waiting around the corner.

Here’s What Happened

I signed a one-year agreement with one of the leading SaaS companies in the sales space. Everything was…

5 takeaways on what makes a good pitch from the experts

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Photo by Austin Distel on Unsplash

You’re a content creator. You’re an SEO. You’re a digital marketing consultant.

You have a lot in common, including the fact that chief marketing officers (CMOs) make up a big part of your target audience.

While there are many ways to reach them, cold email remains your favorite approach. And even though the average cold email response rate is 1 percent, you keep it up without fail.

Here’s why: You hope to be one of those people who break the mold and achieve a much higher response rate.

I’ve written my fair share of cold emails over the years. It’s…

digital marketers
digital marketers

Neil Patel. Gary Vaynerchuk. Rand Fishkin. Shama Hyder.

What do all these individuals have in common?

They’re among the most well-known marketers in the world.

From beginners to experienced professionals, if you want to better understand the ins and outs of marketing, these four have you covered.

But what if I told you there were thousands of other marketers who have just as much — if not more — to offer?

These five marketers are poised to transition from “under the radar” to “household” name in 2019:

Suttida Yang

As the founder and CEO of Fastmarkit, Suttida has the uncanny ability to…

Blogging challenges
Blogging challenges

What’s challenging to you may not be challenging to the next person. This is particularly true in the world of corporate blogging.

Maybe you struggle with generating new ideas. Maybe writer’s block is bogging you down. Or perhaps you’re fighting an uphill battle to create content that engages your target audience.

For 10+ years, I’ve worked closely with companies that want nothing more than to create and manage a successful corporate blog. The reasons differ, but they typically include:

· To establish authority

· To provide knowledge

· To share company updates

While not always the case, many companies underestimate…

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With the average blog post taking more than three hours to create, it’s no surprise many entrepreneurs and business owners shy away from adding this task to their plate.

Before you think twice about making this mistake, it’s critical to understand how corporate blogging can help you build a stronger business.

Rather than beat around the bush, let’s get to it:

1. Become a Thought Leader in Your Space

Here’s an interesting statistic from the LinkedIn Marketing Solutions Blog:

“About 50 percent of B2B marketers believe their thought leadership builds trust in their organization. But among actual buyers, that number is more like 83 percent.”

When you’re a…

Chris Bibey

I help companies generate revenue and traffic through corporate blogging. Visit or email me at chris (at) chrisbibey (dot) com.

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